Real-time Pick Up

These ads may look simple but they’re actually pretty technical and a cool product demo. In the world of ride sharing, nothing matters more than speed of pick up. So we took Uber’s API and fed their real time data into hundreds of outdoor sites across Australia - showing the real pick up times from that exact spot. A simple but powerful demo that turned a whole heap of digital billboards into functional app screens.

Creatives: Jack Nunn, Nils Eberhardt